Hailing from Clondalkin, Selló quickly exploded in popularity. Known for his thick Dublin accent rapid-fire rhymes, Gaelic-samples, mesmeric storytelling abilities and infectiously simple choruses. SELLÓ aims to establish a new sound native to The Republic of Ireland called “GaelicDrill” whereby he fuses traditional Irish culture with the Morden drill/hiphop sound. Named RTE 2FM Rising Artist and Irish Times ‘Top 50 People To Watch’, Also nominated Irish Artist of The Year, Breakthrough of the Year and Song of the Year via Rte Choice Music Awards. He signed a record deal with Atlantic Records UK, as part of Trust It Entertainment.